10 SEO Tips While Launching a Site

There are many tips remember while a run a new websites such as 10 top SEO tips given blow:

1.) Move JavaScript and CSS Off Page

Moving CSS and JS files off the page does two things. First, it creates cleaner code that is more easily managed. More importantly though, it frees up space that engines consider to be prime real estate. Let’s say a spider lends preferential treatment to content that appears in the first 20KB of a document. If 15KB at the start of your document is verbose JavaScript and CSS coding, you have created an uphill battle from the start…

2.) Code Validity is Key
Always make sure that the final code of your pages can fully validate according to W3C standards. Failure to validate could create accessibility issues — and the engines simply dislike that. They want to push their users out to complete sites that work for everyone.

3.) Browsable Navigation Links
Encapsulating links to internal pages in Flash or JavaScript is dangerous. While some engines can often find links from inside of these coding blocks, it is not guaranteed. Therefore, it is wise to always have an HTML compliant navigational structure. Examples include footer text links, a DHTML menu, etc.

4.) Use a Structured Content Hierarchy
A theme based approach to optimization is the most successful one. Imagine all of the content on your web site to mimic a family tree. Each layer down, there’s more content that fits the overall theme. By nature, the further you drill down — the more specific your content becomes.

5.) URL Construction & Query String URLs
Query strings in URLs are less of a problem today than they once were. Unfortunately, they can still create issues for some engines — and it’s our goal to make the most of the search industry. With this in mind I would recommend that you work with your coding teams to ensure that query strings are kept to a minimum.

6.) Limit Flash Usage
Putting all of your content in a Flash file creates a difficult platform from which to optimize. While it can be done, the results will not come as easily as if Flash was used as a compliment to the rest of the page. Thankfully, with CSS streamlined video on the ‘net, Flash is no longer a necessity. Remember, if you have to use Flash — cut down how much information is in there and fine alternative ways to deliver the content.

7.) Natural Keyword Integration
Repeat after me… “I will not stuff pages with keywords!” Like the engines, I’m tired of seeing web sites that would be great if not for their blatant use of keyword stuffing. Listen up folks… Keyword density and repetition is a thing of the past. Engines are more about off page SEO now, and you need to write clear and concise content that addresses the user. Engines are keen to what makes sense contextually… Don’t try to pull the wool over their eyes.

8.) Local Information Integration
Sounds all technical and precise, but it’s quite simple. If you sell antiques in Tampa Florida, then include that in your site. How? List (in HTML formatted text of course) where you are located. Include a link to Google (or Yahoo) Maps to help hammer home the point. Search is moving to become more focused on users at a local level. Therefore, building sites with this in mind should be a given.

9.) Avoid Duplicate Content
This is pretty self explanatory, and it’s an SEO principal that has been hammered home many times. Why keep on hammering? Because it’s that important! Be sure that you don’t get lazy and copy content from one page to the next. Each page should be specifically targeting one major idea, and the text needs to reflect that. Think you’re at risk? Try something like this free tool allows you to determine the percentage of similarity between any two pages

10.) Launch With the Proper Foundation
Is your new site equipped with a robots.txt file? An XML sitemap? RSS Feeds? Before you launch any new web site you need to run a full QA test to ensure that…

• all pages load properly
• no browser compatibility issues exist
• SEO elements (titles, meta tags, alt tags, etc.) are in place
• spiders can discover all pages
• robots.txt validates
• sitemap.xml(.gz) works

Doing this will really cut down on any potential errors out of the gates, and will put you in a position to succeed.

What is Sitemap and Backlink

What are Sitemaps?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

What is a Backlink?

The backlink is essentially the same thing as an inlink. It is a link on someone else’s site that leads to your own, and it’s extremely important to garner a large number of backlinks that are reputably obtained for several reasons. First, in SEO or search engine optimization, part of the algorithm for ranking your page on search engines is determined by the number and quality of backlinks to your site, providing they occur naturally and you have not purchased them. Second, backlinks are how you get known on the Internet. If lots of other sites provide a link to yours, a natural increase in traffic to your web pages occurs.

Keyword density and Keyword Stuffing

Keyword density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
Many SEO experts consider the optimum keyword density to be 1 to 3 percent. Using a keyword more than that could be considered search spam. The formula to calculate your keyword density on a web page for SEO purposes is (Nkr / Tkn) * 100, where Nkr is how many times you repeated a specific keyword and Tkn the total words in the analyzed text. This will result in a keyword density value. When calculating keyword density, be sure to ignore html tags and other embedded tags which will not actually appear in the text of the page once it is published.
When calculating the density of a keyword phrase, the formula would be (Nkr * Nwp / Tkn) * 100, where Nwp is the number of words in the phrase. So, for example, for a page about search engine optimization where that phrase is used four times and there are four hundred words on the page, the keyword phrase density is (4*3/400)*100 or 3 percent.
This is the formula of Keyword density: (NKR*NWP/TKN)*100.

Where as NKR: Net Keyword Repeated, NWP: Net Word of the Phrase, TKN: Tkn the total words in the analyzed text.

Online keyword density checkers link:

Free Seo Tools, Keyword Density Checker,Latest SEO News,Professional SEO Tools, Search Engine Optimization , Seo Tools ,Web Tools .


Keyword Stuffing
"Keyword stuffing" refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google's search results. Filling pages with keywords results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.
To fix this problem, review your site for misused keywords. Typically, these will be lists or paragraphs of keywords, often randomly repeated. Check carefully, because keywords can often be in the form of hidden text, or they can be hidden in title tags or alt attributes.
More details: http://www.wisegeek.com/what-is-keyword-stuffing.htm

Craigslist

What is Craigslist :

Craigslist is the brainchild of Craig Newmark, and has become one of the most popular sites on the Internet. Started in San Francisco in 1995, craigslist is perhaps the ultimate site for classified listings. It offers job advertisements, personal ads, ads for cars, pets, home supplies and a plethora of other choices. The website is built around communities, and craigslist now offers sites in 450 cities and countries throughout the world. Financial information about the nonprofit company is not disclosed, but business experts believe craigslist is worth over 10 million US dollars (USD).

More details: http:// www.craigslist.org

Here the sample of Craigslist:

SEO Checklist

SEO Checklist:

A handy SEO Checklist for you to ensure your website is going to perform as well as possible in organic search results! Why hire an SEO consultant when many of their SEO secrets are listed here! Over 20 quality SEO tips listed free.

SEO Checklist + Web Site Performance Tips

S = Site + Search

E = Evaluation + Monitoring

O = Optimization + Conversion

Site + Search + Optimization + Conversion Checklist

1. Know what you want from your website before you start out.

If you're starting out you need to define just what you want from your website. Is it to generate sales, create leads, and interact with an audience or a simple brochure site with contact form?

I've seen clients who 'want a website' but have no idea of what it should do. Why? What's the point? Some direction from the outset please. If you don't know where you want to go how can you get there?

2. Have clear goals you can monitor and build upon.

How many sales do you need to generate, how many business leads a month, how many Twitter followers and FaceBook fans do you want, what percentage of people who visit your site do one of the things you want?

3. Understand long term high rankings will take time.

Yes, it is possible to publish something and have it ranked at number one at Google; however, real rankings take a long time, a lot of effort and there's a cost, if you do it yourself there's the hours and hours learning and testing, if you use an SEO firm they're going to invoice you.

There is no overnight solution; time is money.

4. Read the guidelines the search engines publish:

Google Webmaster Guidelines

Bing Webmaster Center Help

Yahoo Search Content Quality Guidelines

5. Research your keywords with Google's Keyword Tool.

For this example I'm using the most relevant term I can for this site: 'seo checklist' - right away Google has told me that people are looking for this list of terms by volume:

1. Seach engine optimization
2. Search marketing
3. Search engine marketing
4. SEO services
5. Search engine optimisation
6. Search engine ranking
7. SEO marketing
8. SEO optimization
9. Google SEO
10. Search Engine SEO

6. Create an XML sitemap for search engines. Submit this only as there's no such thing as search engine submission anymore.

• http://www.google.com/webmasters/sitemaps/ping?sitemap=$map_url
• http://www.bing.com/webmaster/ping.aspx?sitemap=$map_url
• http://submissions.ask.com/ping?sitemap=$map_url
• http://api.moreover.com/ping?sitemap=$map_url

Keyword Checker

Keyword Density Checker Enter a URL to analyze

Keyword Destiny Checker Tools:

Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage.
It is important for your main keywords to have the correct keyword density to rank well in Search Engines.

Keyword Destiny Checker Tools:

Keyword Cloud is a visual depiction of keywords used on a website, keywords having higer density are depicted in a larger fonts.
Ideally your main keywords should appear in larger fonts at the start of the cloud.